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© 2018 BY PHAN TU

aXe deOdOrant

influencer takeOver

This project was part of a pitch campaign with Ogilvy's Social Labs. The idea was to create a Instagram Influencer take over grid, where each week an influencer that speaks to the demographic fo Axe consumers would take over an entire grid on instagram. The influencer would be featured using the Axe products in their day-to-day routine in their most authentic lifestyle setting, giving consumers glimpses into the influencers life. Each post that creates the entire influencer take-over would vary from static posts to videos.

- Lead Designer

- Animation

- Digital